On May 11th through May 14th, we hosted a 360 immersive album event at Area 15 in Las Vegas, NV allowing fans to hear Avenged Sevenfold's brand new album Life Is But A Dream... three weeks before its release on June 2nd.
In "The Portal," fans were instructed to put their phones into Yondr bags before they were allowed in the room. The listening event cycled through the entire album with visuals for each song projected on all of the walls surrounding everyone.
After the listening event, fans visited "The Wall" which we transformed into a pop-up shop where art created for the album by Wes Lang and photos of the band taken by Brian Cattelle were displayed. We displayed different versions of the album and fans were able to purchase exclusive merch. Some merch included NFC tags which allows us to authentic that it's a real piece of A7X merch and also reward those who own purchase/own the item.
On the morning of May 11th, we announced that Avenged Sevenfold would be doing a surprise intimate performance the night of May 12th at Area 15's A Lot which sold out shortly. Deathbats Club members were able to get in for free.
A video of the 360 immersive experience can be found here.
